RSNA 2021: Building the Foundation for US Market Entry

AIRS Medical is exhibiting at RSNA 2021, the world's largest radiology conference, bringing together imaging device manufacturers and hospital professionals from around the globe. For founder Jingu Lee — attending for the third time overall, and the second as a corporate exhibitor — networking is at the core of every conference he attends.

With the US market squarely in focus, AIRS Medical's top priority at this year's RSNA is building the right relationships: connecting with American radiologists and distributors who have deep roots in the US healthcare ecosystem — partners who bring the local expertise and market access that accelerate real commercial traction.

The other objective is securing strong demo sites in the US. Getting this right matters: these are where AIRS Medical will validate its differentiation against existing solutions and prove its value to American clinicians firsthand — laying the groundwork for the company's next chapter as a global medical technology leader.